Our goal for the ASTD tradeshow booth design, per business ask, is to address potential pain points of trainers. These pain points include: fear of training online, exuberant expenses and fear of not connecting with the audience. We will create a warm, welcoming environment where potential customers can become educated about our online training solutions, price points and face-to-face connection using HDFaces.
This is a pop-up style grilled cheese stand. Yummy! Yes, there is such a thing as a free lunch!
Just download the free SXSW edition GoToMeeting app! Our goal is to entice festivalgoers to engage in “first-use” that takes them a step beyond simply downloading the app.
SXSW is known the world over for being the best place in the world for virality. Harness the power of key influencers at SXSW by giving them the ability to promote Citrix products through their own networks. G2M SXSW edition. Everyone they invite to a G2M @ SXSW gets free meetings for life.
What’s on the menu?
• Branded grilled cheese with free bacon! Gluten-free bread option!
• What’s to drink? Water & Soda.
• Servers will be outfitted in G2M tees and aprons.
CTA: Download the GoToMeeting app to get your free lunch.
• Branded napkins with “What’s Next” prompts to give guests something to do while they eat (and of corse boots our activity on social channels).
Big ideas start with a napkin sketch.
Tweet or Instagram yours to #CitrixSXSX and win a unicorn!
Pedicab: the car of the future!
Follow me to Hack to the Future. Trick out the pedicabs with street artist regalia to play off the combination of invention and a “hack to the future” aesthetic. Emblazon the pedicabs with graffiti tags. Did Banksy make these?
Music to roll by
What would the future be without music? Boring, that’s what. So we’re partnering with Jawbone on a co-sponsorship deal to equip our pedicabs with Jambox. That’s how we roll. (Oh yeah.)
Designed all deliverables for the Citrix Hack to the Future. Also storyboarded and art directed two videos.